TACTICS Planning Model

TACTICS Planning Model

Strategy management is still a young discipline with only approximately 50 years of development history. When observing the number of sciences dealing with it today, and the number of related publications, it is a success story. While businesses today are more concerned with the subject of strategy than were 50 years ago, the question that presents itself now is: How far the scientific findings and old methods can meet with the digital age? and do we need a new method and strategic planning model to work with in this digital age?

“Will Rogers” once said, If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn’t have to advertise them.

A very profound observation, especially in the digital age, where it’s so much easier to talk about a product, while the priority is for preparing an innovative digital marketing strategy that can create and develop sustainable competitive advantages for your products and then keep to the technological tools and word of mouth to advertise the good job you did.

For all these reasons, the” TACTICS® planning model”  of the 4Ts® marketing concept (created on January 9, 2017) represents the best strategic planning model in the digital age. It is the “how” of everything (who, what, where, when & why), simply it is your digital marketing strategy with a digital transformation twist that aims to boost your business to grow and succeed in the digital transformational age.

TACTICS® is made of the below ingredients and jobs for a successful digital marketing strategy:


Define the kind of people you’ll be talking to, how to speak to them, where to find them, and what they want from your brand.


Determine your main digital marketing operations’ goal with the date of its accomplishment, review your brand ideology and amplify your brand’s competitive advantage.


Set up the methods of your online activities including what your organization wishes to share with the public based on your market sophistication level and your client’s sales journey.


Assign your customers’ buying journey to understand their purchasing behavior (before, during & after)


Plan to grow your market share & profits through product and service innovation to gain new competitive advantages.


Synchronize between online and offline marketing activities.


Review your brand’s current situation, capabilities & activities to discover its strengths and overcome the weaknesses online in addition to gaining a complete picture of what’s influencing profitability in your industry.

Joe Talks About TACTICS Planning Model

Watch Joe Ghantous, CEO at Right Service during his online session that was live on May 26, 2021 while answering the question about the role that “Right Service” is playing today in preparing and implementing strategies for businesses


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