A “Performance Audit” service in the context of digital marketing, involves a comprehensive evaluation of your digital marketing efforts, campaigns, and strategies to assess their effectiveness and identify areas for improvement.
Gather relevant data from your digital marketing channels, such as website analytics, social media insights, advertising platforms, and more.
Evaluate the effectiveness of your social media strategies, including engagement, follower growth, and content relevance.
Analyse how your digital marketing efforts compare to competitors in the industry.
Evaluate the quality and relevance of your digital content, including blog posts, social media posts, videos, and other assets.
Review the performance of specific marketing campaigns, including ad campaigns, email marketing, social media campaigns, and content marketing efforts.
Analyse key performance indicators (KPIs) specific to your goals, such as website traffic, conversion rates, click-through rates, engagement metrics, and ROI.
Examine your website and user experience, including load times, mobile-friendliness, navigation, and overall user satisfaction.
Assess the your website for SEO (Search Engine Optimization) performance, including keyword rankings, on-page optimization, and backlink analysis.
Analyse your conversion paths and funnels to identify drop-off points and areas where user experience can be improved.
Assess the performance of your email marketing campaigns, including open rates, click-through rates, and conversion rates.
Recommendations: Provide you a detailed report outlining findings and actionable recommendations for improving your digital marketing performance.