Employees are the biggest marketing asset that a brand can have, especially after the emergence of social media. Employees can be a brand’s biggest advocates, yet they’re often an unused territory.
What this book includes?
Joe Ghantous illustrates in his book “Employee Advocacy On Social a – The Missing Piece Of Your Marketing Puzzle” how companies can plan, implement and measure an employee advocacy program to win new business, and clarify its importance to employees to boost their own online persona.
This book is made of 10 pieces
Piece 1: Create a Company of Social Advocates
Piece 2: Prepare Your Social Media Policy
Piece 3: Plan your Employee Advocacy Recruitment Strategy
Piece 4: Go for the Most Trusted Employee Advocacy Platform
Piece 5: Implement your Social Media Training Program
Piece 6: Create your Content Strategy
Piece 7: Grow your Employee Advocacy Program
Piece 8: Measure Your Employee Advocacy Program ROI
Piece 9: Determine your Employee Influence using Klout
Piece 10: Manage your Social Media Accounts like a Pro
Publisher : Right Service; 1st edition (January 1, 2016)
Language : English
Paperback : 200 pages
Cost: USD 29