Strategy Preparation

Your Digital Marketing Strategy

“Will Rogers” once said, if advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn’t have to advertise them.

A very profound observation, especially in the digital age, where it’s so much easier to talk about a product, while the priority is for preparing an innovative digital marketing strategy that can create and develop sustainable competitive advantages for your products and then keep to the technological tools and word of mouth to advertise the good job you did.

That is why the” TACTICS® planning model” is mentioned as the first pillar of the 4Ts® marketing concept representing the basic part of your brand’s digital marketing transformation and development. It is the “how” of everything (who, what, where, when & why), simply it is your digital marketing strategy with a digital transformation twist that aims to boost your business growth and succeed in the digital transformational age, help you achieve your business objectives & generating more online & offline leads.

*Merging between your business and digital marketing strategy all in one project.

TACTICS Planning Model

SITUATION ANALYSIS - Business Strategy

We investigate your brand’s current situation, capabilities & activities to discover its strengths and overcome the weaknesses online in addition to gaining a complete picture of what’s influencing profitability in your industry.

APPROACH - Business Strategy

We work together on fortifying your company's culture, long and short term strategic goals & intend, operations objectives and developing your competitive advantages and overcoming challenges.

TARGET AUDIENCE - Marketing Strategy

We boldly state your positioning and based on it we work on segmenting your target market and defining your personas.


We support you in growing your market share & profits through upgrading your business model in an innovative way to meet the digital marketing transformation..

TRAJECTORY - Marketing Strategy

We determine your customers’ buying journey, touch point map and sales funnel to simplifying the customer lifecycle stages from users, customers, to evangelists.

COMMUNICATION - Marketing Strategy

We set up the methods of your online activities including what your organization wishes to share with the public based on your market sophistication level and your client’s sales journey.

COORDINATION - Marketing Strategy

We help you to synchronize between online and offline channels to achieve an omni-channel experience that creates an integrated and cohesive customer experience no matter how or where a customer reaches out.

ACTION PLAN - Operational Strategy

We help you drive your digital marketing strategy into reality with a detailed implementation process.

Behind The Scenes of Preparing Your Marketing Strategy


Digital Marketing Strategy and Campaigns for Winning Political Elections 2022

What Does Our Clients Say About Us?

100% Money Back Guarantee

We want you to be 100% satisfied with your decision to work with” Right Service” and that’s why we’re offering this 100% money-back guarantee if you’re not happy with your prepared digital marketing strategy.

How Do We Bring Your Strategy To Life?

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Right Service CEO Talking About TACTICS Planning Model​

Watch Joe Ghantous, CEO at Right Service during his online session that was live on May 26, 2021 while answering the question about the role that “Right Service” is playing today in preparing and implementing strategies for businesses

Marketing Strategy Packages

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Basic Plan


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Advanced Strategy

Digital Marketing Strategy For Healthcare!

Based on the 4Ts of Digital Marketing Operations®


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