Strategy Insourcing or Outsourcing
Last updated on: 16 April 2021
Written by: Joe Ghantous, Founder & CEO at Right Service
What is a Digital Marketing Strategy?
A digital marketing strategy is a series of actions that help you achieve your company goals through carefully selected online marketing channels. These channels include paid, earned, and owned media, and can all support a typical campaign around a particular line of business.
What is Insourcing?
Insourcing is the practice of using the company’s own team and other resources to complete a task, similar to preparing a digital marketing strategy. Even though insourcing the preparing of your digital marketing strategy is not the recommended option by experts, but it still has some benefits that you can’t overcome. Your in-house team has a better understanding of your goods since they are immersed in the company all day and can speak the right tone to your current and future prospects, as well as they, are more accessible which allows you to set up your strategy quickly and gives you more flexibility in implementation and amending the strategy. Insourcing is fine for day-to-day operations but could prove to be problematic when a more specialized skill set is required for certain projects similar to preparing your strategy.
What is Outsourcing?
Outsourcing is becoming a major trend in the business sector; it’s the practice of having certain job functions done outside a company instead of having an in-house department or employee handle them.
Outsourcing the preparation of your strategy is the suggested choice by professionals since it stretches a whole heap of advantages for your business. Keep in mind that when outsourcing, choose to hire one of the best marketing agencies in the sphere since dealing with an unprofessional agency will lead to a risk of ruining your company’s reputation. •
What are the advantages of outsourcing the preparation of your digital marketing strategy?
1. Depth of experience
To produce a high-quality & effective marketing strategy, you need a high level of expertise and super skills which is tough to find among in-house team who are used to do the same range of work, thus gaining a narrow spectrum of skills, resources, and experiences. By having your strategy outsourced, you would not have to be concerned about vetting an experienced team of professionals who can start immediately or about buying the necessary platform and software for this project.
2. Honest Assessment
3rd party agencies call it as they see it. They openly discuss organizational and individual strengths and weaknesses with the executives, making it easier to focus on preserving the successful elements of the business and overcoming weaknesses in order to find real solutions.
3. Ease in communicating problems
Organizations puts a lot of effort to facilitate upward communication of the strategy between team members, but some employees may be reluctant to share information that would make the organization or themselves look bad, even when employees did personally not make something bad happen. Outsourcing to a third party agency or consultant, will play a vital role in get honest responses, both internally from employees and from customers and other external stakeholders.
4. Broader skill set
Digital marketing agencies always tend to hire the best minds in the industry and continuously invest in developing their skills. When hiring an agency to prepare the digital marketing strategy, the company will be getting access to all of these skills and have their input added to the strategy and future success.
5. Fresh perspective and inspiration
An in-house team may have grown so accustomed to the habits and philosophy of the company and this will limit their out of the box thinking, which is considered a must to create an effective digital marketing strategy. On the contrary, professional 3rd party agencies work with other companies in the industry, so they have a good sense for what has “been done” and what is new and exciting, that’s why they can prepare for you a digital marketing strategy that stands out.
Outsourcing the preparation of your strategy will certainly cost you less than committing to the annual salaries and benefits packages of a full-time in-house professional team, particularly for short-term projects and for those first-time entrepreneurs on a budget.
Let’s wrap it!
The best of both worlds would be an outsourced team that feels in-house (insourcing). Such scenarios may be hard to find, but they are out there. You just need to do your homework by searching for a professional hybrid digital marketing agency that can easily tailor its resources to fit your exact needs.