Digital Marketing Strategy For Healthcare
The time has come for health care organizations to rethink the meaning of strategy.
Strategy is about making the choices necessary to distinguish an organization in meeting customers’ needs.
But to achieve this differentiation, health care leaders must make choice about their unique approach to creating value for patients. Each health care provider cannot be all things to all patients: A hospital must choose to be a trauma center, or cancer specialist, to serve a local population or a full region.
21 years worth of experience were enough to make Right Service® able to prepare for healthcare organizations a never seen before digital marketing strategy with a unique and valuable position, involving a different set of activities.
This strategy is based on the TACTICS® unique planning model of the 4Ts marketing concept.
TACTICS Planning Model
SITUATION ANALYSIS - Business Strategy
We investigate your brand’s current situation, capabilities & activities to discover its strengths and overcome the weaknesses online in addition to gaining a complete picture of what’s influencing profitability in your industry.
APPROACH - Business Strategy
We work together on fortifying your company's culture, long and short term strategic goals & intend, operations objectives and developing your competitive advantages and overcoming challenges.
TARGET AUDIENCE - Marketing Strategy
We boldly state your positioning and based on it we work on segmenting your target market and defining your personas.
INNOVATION STRATEGY - Business Strategy
We support you in growing your market share & profits through upgrading your business model in an innovative way to meet the digital marketing transformation..
TRAJECTORY - Marketing Strategy
We determine your customers’ buying journey, touch point map and sales funnel to simplifying the customer lifecycle stages from users, customers, to evangelists.
COMMUNICATION - Marketing Strategy
We set up the methods of your online activities including what your organization wishes to share with the public based on your market sophistication level and your client’s sales journey.
COORDINATION - Marketing Strategy
We help you to synchronize between online and offline channels to achieve an omni-channel experience that creates an integrated and cohesive customer experience no matter how or where a customer reaches out.
ACTION PLAN - Operational Strategy
We help you drive your digital marketing strategy into reality with a detailed implementation process.
Behind The Scenes of Preparing Your Marketing Strategy
100% Money Back Guarantee
We want you to be 100% satisfied with your decision to work with” Right Service” and that’s why we’re offering this 100% money-back guarantee if you’re not happy with your prepared digital marketing strategy.
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Marketing Strategy For Healthcare Packages
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Get an idea of what our strategies could look like
COMPACT
Basic Plan
- Digital Marketing Strategy
- Best For Small Companies
- 15 Days Preparation Process
- Strategy 4 Ingredients: Approach, Target Audience, Trajectory, Communication Strategy
- Basic Action Pan
- Business Needs Assessment
- 100% Satisfaction Guaranteed
STANDARD
Most Popular
- Combining between Business & Digital Marketing Strategy
- Best For Medium-Sized Companies
- 30 Days Preparation Process
- Strategy 7 Ingredients: Situation Analysis, Approach, Target Audience, Innovation Strategy, Trajectory, Communication Strategy, Coordination
- Competitors Analysis Report
- Standard Action Plan
- Implementation Timeline
- Business Needs Assessment
- Nomination for the "Best Strategy Implementation Award"
- 100% Satisfaction Guaranteed
ADVANCED
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Advanced Strategy
- Combining between Business & Digital Marketing Strategy
- Best For Big Companies
- 30 Days Preparation Process
- Strategy 7 Ingredients: Situation Analysis, Approach, Target Audience, Innovation Strategy, Trajectory, Communication Strategy, Coordination
- Competitors Analysis Report
- Advanced Action Plan
- Implementation Timeline
- Business Needs Assessment
- Stakeholders' Assessment
- Clients' Brainstorming Session
- 4Ts Board of Directors Assessment
- Nomination for the "Best Strategy Implementation Award"
- Effective Strategy Implementation Training Program
- 100 %Satisfaction Guaranteed
- Exit Strategy