MODE Case Study

A Luxury Shopping Mall in KSA

“MODE” is a luxury shopping mall and part of Al Khozama Group, previously known as “Al Faisaliyah Mall” located at the heart of Capital Riyadh.

After the renovation and rebranding of the shopping mall, “MODE” team had remarked the importance of digital marketing and the urge of transforming.

Right Service was proud to support them in this transformational stage starting with preparing their digital marketing strategy as well as orient their future online activities through a detailed action plan.

Right Service dedicated digital marketing team studied “MODE” needs, industry future, target market, competitors and other main factors. After one month of hard working, “MODE” digital marketing strategy was ready and included the detailed study about the competition landscape (internationally, regionally & locally), approach (long & short-term objectives and focus areas), restructuring of the available business model with suggesting around 10 new revenue streams and restructuring “MODE” vision of being a leading digitally powered mall of the future.
Also in this strategy, “MODE” was clearly introduced to its main target audience as customers (B2C) and tenants (B2B) with suggesting an effective communication strategy to communicate with them in addition to highlighting on the needed trajectory to be followed and how to influence the target audience.

As a result, “MODE” team is ready to start implementing effectively the prepared digital marketing strategy based on the provided action plan that includes the needed campaign types, timeline and budget.

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