Employee Advocacy is defined as the promotion of a company by employees who share their support for a company’s brand, product, or services on their social networks. The goal of employee advocacy is to inform, educate and engage the workforce allowing them to become brand ambassadors or “employee advocates.”
While social media is offering various opportunities for brands, it is also showing many challenges today especially when it comes to the low social media organic reach. By empowering employees, brands can overcome many challenges since employees are their biggest marketing asset and yet they’re often an unused territory.
Right Service had initiated complete employee advocacy on social media solution that consists of:
1. The know-how:
One-to All “Employee Advocacy on Social Media” workshop targeting companies’ managers and employees and shedding the light on the importance of this topic and the best practices in implementing it internally.
2. The supportive material:
“Employee Advocacy On Social Media”- Book by Joe Ghantous that is the first book in the Middle East that tackles this vital topic.
3. The platform:
Smarp* is the perfect employee communication, advocacy and engagement platform/app that helps companies successfully implement and measure the effectiveness of the employee advocacy program.
*Right Service is Smarp exclusive partner in the Middle East.
